Screen Capture Software
As a marketer, you will occasionally need to take a screen shot or make a video of your screen. While most computers can perform a screen shot, it is much harder to record video of your screen. Screen...
View ArticleVideo Commercial Advertisement | Kisstixx
We were given the task in my Promotion Management class to create a commercial for Kisstixx. We tried to keep the message in mind, but the purpose of the project was to get exposed to the medium. So...
View ArticleBYU Marriott Business School Entrance Essay
Here is what I wrote. I believe it is what got me in: “Remember, you’re a Sweeney and Sweeneys work hard!” My oldest brother reminds me of this frequently. Living in the home of the Marriott Vacation...
View ArticleTrello App Review
Trello is a neat task management tool created by Fog Creek Software. I guess the term from Wikipedia is “a collaborative project management hosted web application.” I can only tell you my perception of...
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App Cache Cleaner – App Review
Anyone who knows me knows that I love Google and most things associated with them. I use Gmail and all the apps, Chrome, and Android devices. However, I noticed that my Droid and Nexus devices tend to...
View ArticleWorking with Our Limitations
Forward: Yeah, so I posted this concept to Reddit.com/r/LifeProTips and it was really frustrating. Everyone couldn’t get past the examples. It was kind of dumb. But I’m still going to post it on my...
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Chromecast Review
After a few weeks of waiting, Google finally shipped our Chromecast. This may seem pointless because there are plenty of reviews on it already and Google is pretty transparent about it’s functionality....
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Primotronix Review (And Best Price Photo)
To begin, do not by from Primotronix or Best Price Photo. Don’t be tempted by the cheaper prices, because you are not getting a camera. You are more likely funding a drug addiction. No sugarcoating,...
View ArticleDiGiorno Pizza Delivery Guy Commercial Critique
I think I might make critiquing commercials a regular thing. Anyway, here are a few jabs at this commercial… Overview: The purpose of this commercial (and many of DiGiorno’s commercials) is to compare...
View ArticleHow to Kill Bedbugs (for the Average Joe)
My Story A couple of years ago, I was living in Philadelphia for an LDS mission. One day I noticed bug bites on my legs. I grew up in Florida with millions of mosquitoes so I wasn’t alarmed. But then...
View ArticleKeyword Research and Customer Awareness
One of the first steps in building a paid or organic search strategy is the keyword research. Some strategies involve thousands of keywords and some only ten. In either case, keywords are fundamental...
View ArticleSwitching from Wholesale to Retail
I’ve worked with quite a few companies that have mustered the courage to switch from Wholesale to Retail. It takes a lot for a company to leave their comfort zone and potentially burn bridges with...
View ArticleMobile App Placements in Google – How to Exclude
A client who sells a technical software contacted my about some suspicious phone calls from people calling in about a prank call app. No, the calls weren’t pranks, they were genuine inquiries, but not...
View ArticleIf I Ran AdWords: 5 Things I’d Change About AdWords
1. Ability to Reduce Spend on Tablets Currently, you can decrease the percentage spend on mobile devices, but not tablets. However, you can’t compeltely off mobile devices as AdWords won’t let you put...
View ArticleBefore Signing with Marketing Agencies
Working with an internet marketing company has sparked some questions to ask yourself before signing your company up with an internet marketing agency. This list has come from seeing disappointed...
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Home Depot Used My Idea
While at BYU, I had many opportunities to enter into competitions in which large corporations bring in their “problems” and data for us. We give them recommendations based on the data and our limited...
View ArticleDoes Quality Score Hurt Good Copy Writing?
Recent events have inspired this post. I argue that Google AdWords’ quality score hurts creative copy writing and diversity in ads across competitors. The Quality Score According to Google, the quality...
View ArticlePPC Search Queries Not Going Away
What Everyone Seems to Think: No more search term column in the Keyword Report in AdWords. The Truth: The best explanation can be found here:...
View ArticleContent Writing Dilemma: In-House or Outsource?
Content writing is a difficult topic to discuss with many clients. It’s something we all know we are supposed to do, but we don’t have time for it. And if we pay someone else to do it, we could get...
View ArticleAdWords and Google Organic Rankings
There is an SEO myth (maybe even conspiracy) that a website will rank better if they participate in AdWords. I’m going to go against the grain and say this absolutely is true. Let me explain… Here is...
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